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Executive Summary Unit 4 DB Managerial Approach to Marketing

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Post an executive summary of your Comprehensive Project in the body of a post in this discussion (please do not use attachments). An Executive Summary is a one-page document that outlines the purpose, process, findings, discussion, and findings of a report submitted to management. CEOs often read and assess an Executive Summary before deciding to read the entire report, so this must be high quality narrative that demonstrates the significance of the work undertaken, the objectivity of research and analysis underpinning the report, and the credibility of the resulting conclusions.

 

For assistance with your assignment, please use your text, Web resources, and all course materials.

 
 

Grading Criteria

Percentage

Post explains issues, elaborates on all parts of the topic, and contributes to group understanding of topic

40%

 

Multiple substantive responses reflecting participation are evenly spread throughout the discussion period – 2 or more per week – sharing opinions, observations, and experiences, asking questions and making suggestions

40%

 

Comments are appropriately addressed, well written, timely, relevant and coherent displaying accurate spelling, grammar, and punctuation

20%

 

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