Company: zoom
1. How could you improve formal internal bidirectional communication of the company?
2. How could you apply the use of new technologies to improve the communication with your key targets and evaluate your
campaigns?
3. Would you recommend implementing a 360o feedback among employees in your Communication Plan? Why?
a. If the answer is yes: What would be one of the key questions that you will include?
b. If the answer is No: What type of feedback would you recommend? What would be one of the key questions that you will
include?
4. Imagine the company has to face a crisis because an employee has published fake news about your company that became viral.
a. Make up the headline of the news that became viral. How would you proceed to address the situation?
5. Imagine your company has acquired a smaller company and you have to integrate and consolidate the new team from two
different cultures. How would you proceed?
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