Ethics of Using Art

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Review the following site for examples of art used for commercial purposes

Then, address the following parts in your initial post::

Part 1 (analysis): Select one example of an artwork used for commercial purposes (from the link provided or from your own research) and address the following:

Explore the ethics of appropriating works of art for commercial purposes. Where do you stand? Is this any different than appropriating an artwork, modifying it, and relabeling as your own work (as in L.H.O.O.Q.)? Note: We are looking at the ethics (Is it right or wrong?) not necessarily the legality of the issue. There is a difference. Laws already exist. Familiarize yourself with any existing laws about copyright if you plan on addressing legal issues or changes in laws. (For example, stating that we should obtain permission to use something is already part of copyright law with the exception of works that are 70 years past the artist’s death. Also, laws vary from country to country.) The following articles may be helpful:

Is the commercial/ad that you selected effective in its use of the artwork? Why or why not? Consider the intent of the ad and the role of the artwork in conveying that intent. Think about why the artwork was chosen to sell this product. Be specific in your response.

Does commercialization devalue art or increase its value by making it more accessible to the masses?

Part 2 (creation): If you were trying to sell a product, what artwork would you use?

Identify the product — be specific.

Identify the artwork and explain why you chose this artwork to represent the product.

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