Finally, for your Case Analysis; answer the following:
What are the main issues in this case study?
What are the alternatives with which Mr. Markham must select? Be sure to discuss relevant laws, codes, standards, and regulations.
Why are these alternatives significant for Mr. Markham to consider?
What alternative do you believe Mr. Markham should select? Offer your rationale for your selection.
Consider the following: Rather than Mr. Markham confronting this dilemma; it is you in the protagonist role. Would you offer a different resolution to the dilemma? Why or why not?
Familiarize yourself with the ethical dilemma faced by Mr. Markham.
Write down the background information about which you learned in the case, including the industry, Mr. Markham’s job, his professional organizations.
What is the basic function of the organization? Marketing? Human resources? Finance?
Outline the specific decision Mr. Markham needs to make.
Identify alternatives open to Mr. Markham.
Determine the urgency of the ethical dilemma.
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