Ethical marketing is less of a marketing strategy and more of a philosophy that informs all marketing efforts. It seeks to promote honesty, fairness, and responsibility in all advertising. Ethics is a notoriously difficult subject because everyone has subjective judgments about what is “right” and what is “wrong.” For this reason, ethical marketing is not a hard and fast list of rules, but a general set of guidelines to assist companies as they evaluate new marketing strategies.
There are distinct advantages and disadvantages to ethical marketing. Unethical advertising is often just as effective as it is unethical and since unethical behavior is not necessarily against the law, there are many companies who use unethical advertising to gain a competitive advantage.
For the first discussion board this week you will be responding to the questions below with a 200 – 300 word primary post.
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