PART 1: This section will include following information within relevant and appropriate
headings/titles per APA Seventh edition style
? Short history about the company background
? Very brief discussion about top management with the inclusion Chief Executive Officer’s name
? Discussion of the business plan of the airline (network, low cost, regional or hybrid)
? Discussion of hubs, semi-hubs and focus cities
? Discussion of the fleet mix, fleet breakdown, average fleet age, fleet size and future fleet plans
(Fleet breakdown and/or listing should be placed in the Appendix)
? Passenger and cargo network (the network maps should be placed in the Appendix) with
discussion of strong, moderate strength and weak regions of operations
? Discussion of type of product (s)/service(s) provided
? Competitor analysis, i.e. regional, national, and global competition threats
? Discussion of Alliances and affiliated partners
? Discussion of Financial performance of the past 3-5 years with comparative charts
? CASM, RASM, profit per mile and any relevant cargo profitability data within the last several
years
? Discussion of Load factors of the past 3-5 years with comparative charts.
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