I choose the Quit smoke campaign in my paper.
This first project invites you to analyze, evaluate, and create an evidence-based argument about a campaign that interests you.
Steps in the Process
Like any authentic research project, you’ll begin with inquiry: What do I know? What don’t I know? You’ll use research to get to know some campaign(s) in the media around you: Web, TV, print, radio, mobile phone. Once you’ve done that research, you’ll
1.Choose a campaign: an anti-drug campaign for teens? A local Senator’s campaign for re-election? Starbucks’s line of seasonal coffee drinks? A university’s recruiting campaign?
2. Identify the rhetorical situation: the communicator, audience, message and purpose, context
3. Analyze its rhetorical strategies
4. Use this analysis to make an evaluative argument about this campaign
There are three main parts of paper you need write about.
1. Consider your ethos at the time: your character or credibility. How did your values or your qualifications shape your rhetoric? (For example, if you are trying to persuade your father to allow you to use the car to go to a party with your friends, have you already proven that you are responsible? Why should he allow you? What is it about YOU that makes you trustworthy? Perfect driving record? Excellent grades? No trouble with the law?)
2. Did you make use of pathos (appeal to emotions) in trying to persuade your audience? How and why? (For instance, did you try and persuade your audience by making them to feel something? Anger, sadness, love?)
3. Did you make use of logos (appeal to logic)? How and why? (For instance, did you use facts and logic to persuade your audience?)
Your Audience
Your instructor and your peers are part of your audience. But the message you send with this analysis is likely to be of interest to audiences in and out of your field. Thus, it is up to you to decide who you want your audience to be, based on your purpose, message, and context.
Form
Depending on your audience, purpose, message, and context, this composition may take any one or a hybrid of textual forms: e.g., an opinion piece, a letter, a memo, a report, a blog. ( I choose letter in form)
Research and Evidence:
Your composition will draw on at one form of primary research (Like interview someone), and one form of scholarly research. Additionally, you may feel welcome to draw on other sources (journals, newspapers or magazines, Web sites, images, popular culture) as your audience, purpose, and message require.
Need 5 sources at all.
Specifications:
•1,000 words. MLA format. 12pt. double space. Need a work cited page(work cited words not include in 1000 words.)
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