ten mistakes in the following passage. The types of mistakes are listed in the box below. The total number of mistakes in each line is indicated in parentheses ( ) at the right margin. As you locate each mistake, underline it in the passage. Then, in the space between the lines, edit and logically correct each mistake.
Article (missing/inappropriate articles)
Verb (tense/subject-verb agreement)
Word order
Word form
Modal
Pronoun
Run-on / Comma splice / Fragment
Parallelism
The Secret of the Label: Descriptive Menu Labels “Taste Better” Are you still dreaming about the Bloomin’ Onion that you had the other night or the Jack Daniel’s Chicken that you ate two week ago? A six-week controlled cafeteria study by the University of Illinois is finding that descriptive menu-item labels increase food sales and improve the attitudes customers have. Towards both the food and the restaurant.
Over the course of six weeks, six food items were labeled with descriptive labels
or standard plain labels; for example, “New York Style Cheesecake with Godiva
Chocolate Sauce” vs. “Cheesecake.” Each week the labels were switched. Any person
who chose a pre-selected item was asked a survey to complete.
Results showed that of the 150 diners survey, people chose the descriptive menu
item 27% more than the normally labeled menu choice in fact, diners who chose the
descriptive menu item had better attitudes about the product and restaurant, including
the willingness to go back. They even indicated that they should be willing to pay
almost 10% more for each descriptive menu item.
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ESL 204 – Grammar Task #2
Due: 18 October, 2012
A study could make many diners think about what they choose from the menu
and how they are influenced simply by labels. “We now know that the cute names used
by some restaurants for years really does increase food sales as well as how the
restaurant is seen in the eyes of the customer,” said Dr. Brian Wansink. “The key is for
customers to realize they are influenced by what they see and choose according.”
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