End of Simulation Paper
This paper is due after the second simulation. Your paper will be no longer than five
pages. Your paper should address all the topics below using complete sentences and paragraphs.The outline can be the section headings for your paper.
1. Situation Analysis:
a. Strengths, Weaknesses, Opportunities, and Threats (SWOT analysis):
i. Performance Trend
ii. Competitiveness
(1) Brand Strength in each region
(2) Advertising Effectiveness
ii. Revenue
iv. Profits, or Loss
v. Inventory Management
(1) Expired Units
(2) Lost Sales
vi. Marketing
(1) Marketing Investments
(2) Promotional Mix
2. Marketing Mix
a. Product Development Decisions
i. What was your product configuration?
ii. How much were you spending on product investments?
b. Pricing Decisions:
i. What is your price?
(1) What is your margin?
2) How does this price compare to your competition?
3) What is the retailer markup?
c. Promotion Development Decisions:
i. How much are you spending in each promotion channel?
(1) What was your sales promotion strategy (trade and consumer)?
(2) How does this spending compare to your competition?
d. Distribution Decisions:
i. How attractive was each region?
ii. Which region(s) were you doing better in?
e. Target Market:
i. What was the benefit the target market desired in each region?
ii. What was the total market size for the three markets?
iii. What was the population percentage and market demand for the consumer group(s)you targeted.
(1) For the group(s) you target what was their consumer psychographics percentages for: or each chapter and 1 short answer question
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