Go the online website of Free People, find example for EACH of the following visual design strategies:
- Color: Find a display or window that REALLY uses color to grab the shopper’s attention!
- Texture: Remember, this can be texture that you can feel, or simply “Visual texture”
- Proportion: How does the parts-to-whole relationship work?
- Direction and Line: Does the display guide your eye up/down or right-to-left using line?
- Shape: Does the display or window make use of unusual or distinct shapes?
- Size: Is there a play on various sizes, using groupings or individual elements?
- Sequence: Think repetition and patterns!
- Tension: unequal balance in a display often creates “Tension” for the viewer
Each strategy needs to have one screenshot displayed with text.
Each strategy should have about 40-50 words. There is an example in the attachment.
If you have other brands, you can write about that, it doesn’t have to be Free People.
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