Watch the video case study “Geek Squad: A New Business for a New Environment.”
http://highered.mheducation.com/sites/0077861035/student_view0/chapter3/video_cases.html
Read the case study discussion on pp. 88-89 of the Marketing
text. Keep this case study in mind as you complete this assignment.
Write a 1,050-word report using your company(at&t)
Answer the following questions for your chosen organization.
- Explain what the specific key environmental forces are
that created an opportunity for your company. - Identify if there have been changes in the purchasing
patterns of your organization’s target market in recent years. - Conduct an environmental scan for your chosen company
to identify key trends. For each of the five environmental forces
(social, economic, technological, competitive, and regulatory), identify
trends likely to influence your company’s marketing efforts and product
offering in the future. - Explain what differentiation strategy your company
should undertake to encourage their target market to choose them over
other competitors. - Analyze what lessons you might learn from the Geek
Squad case study.
Include at least three references, at least one of which must come
from the University Library.
Format your paper consistent with APA guidelines. No Running Head. Less than 10%plagerism
0 comments