Each section should be outlined in similar fashion to the guideline provided in the text. It is expected that each section will be no less than 7 pages and no more than 15
Please follow the guidlines below:
I . I n t r o d u c t i o n
II. Population
A. Total
1. Growth rates
2. Number of live births
3. Birthrates
B. Distribution of population
1. Age
2. Sex
3. Geographic areas (urban, suburban, and rural density and concentration)
4. Migration rates and patterns
5. Ethnic groups
III. Economic statistics and activity
A. Gross national product (GNP or GDP)
1. Total
2. Rate of growth (real GNP or GDP)
B. Personal income per capita
C. Average family income
D. Distribution of wealth
1. Income classes
2. Proportion of the population in each class
3. Is the distribution distorted?
E. Minerals and resources
F. Surface transportation
1. Modes
2. Availability
3. Usage rates
4. Ports
G. Communication systems
1. Types
2. Availability
3. Usage rates
H. Working conditions
1. Employer–employee relations
2. Employee participation
3. Salaries and benefits
I. Principal industries
1. What proportion of the GNP does each industry contribute?
2. Ratio of private to publicly owned industries
J. Foreign investment
1. Opportunities?
2. Which industries?
K. International trade statistics
1. Major exports
a. Dollar value
b . T r e n d s
2. Major imports
a. Dollar value
b . T r e n d s
3. Balance-of-payments situation
a. Surplus or deficit?
b. Recent trends
4. Exchange rates
a. Single or multiple exchange rates?
b. Current rate of exchange
c . T r e n d s
L. Trade restrictions
1. Embargoes
2. Quotas
3. Import taxes
4. Tariffs
5. Licensing
6. Customs duties
M. Extent of economic activity not included in cash income activities
1. Countertrades
a. Products generally offered for countertrading
b. Types of countertrades requested (barter, counterpurchase, etc.)
2. Foreign aid received
N. Labor force
1. Size
2. Unemployment rates
O. Inflation rates
IV. Developments in science and technology
A. Current technology available (computers, machinery, tools, etc.)
B. Percentage of GNP invested in research and development
C. Technological skills of the labor force and general population
V. Channels of distribution (macro analysis)
This section reports data on all channel middlemen available within the market.
Later, you will select a specific channel as part of your distribution strategy.
A. Retailers
1. Number of retailers
2. Typical size of retail outlets
3. Customary markup for various classes of goods
4. Methods of operation (cash/credit)
5. Scale of operation (large/small)
6. Role of chain stores, department stores, and specialty shops
B. Wholesale middlemen
1. Number and size
2. Customary markup for various classes of goods
3. Method of operation (cash/credit)
C. Import/export agents
D. Warehousing
E. Penetration of urban and rural markets
VI. Media
This section reports data on all media available within the country or market.
Later, you will select specific media as part of the promotional mix and strategy.
A. Availability of media
B. Costs
1. Television
2. Radio
3. Print
4. Internet
5. Other media (cinema, outdoor, etc.)
C. Agency assistance
D. Coverage of various media
E. Percentage of population reached by each medium
VII. Executive summary
After completing the research for this report, prepare a two-page (maximum) summary of the major economic points and place it at the front
VIII. Sources of information
IX. Appendixes
0 comments