ECOM301- project part – 2 – Marketing strategy, chap-04

You work for a company as a digital marketing manager and you’ve been asked to prepare a comprehensive digital marketing campaign. The campaign will run for the duration of one year, starting January until December 2021.

Important note:

• the company is iDriveKsa (http://idrive-ksa.com/en/), they have mobile application and social media accounts.
• Use APA Style.
• Use Reference: CHAFFEY, D., & ELLIS-CHADWICK, F. (2019). Digital marketing. Strategy, Implantation and practice (Seventh edition). Harlow, England New York Pearson. ISBN: 9781292241579, 1292241578 (print); ISBN: 9781292241586, 1292241586 (e-Text)
• assignment part 2, should be around 1000 word.
• The paper styles:

  · The format of the paper needs to be introduction, main body and conclusion.

  · Your work needs to be consistent in terms of style, tone and appearance.

  · Font size: 12.

  · Font type: Times New Roman,

  · Page are numbered.

  · 1.5 spacing between lines and paragraphs.

  · Left alignment.