- Discussion Consumer Choice & Utility:
- Concepts: Income, Tastes, Prices, Household Budget, Information, Law of Demand, Law of Supply, Transaction Costs, Utility, Satisfaction
Instructions and Steps:
1. View the following 3 TED Talks (video presentations). As you watch the videos, take notes of any relevant information.
What consumers want | Joseph Pine
How stores track your shopping behavior | Ray Burke
Choice, happiness and spaghetti sauce | Malcolm Gladwell
2. Decide which of the 3 TED Talks best responds to this question; How can we better understand consumer behavior?
3. Produce a no more than 200 word Post in which you explain your position. Your post must contain at least the following elements:
It must state the title and the author of the chosen TED talk.
- It must state the reason why believe that TED talk best answers the question.
- It must explicitly explain the relationship, connection, or link between the ideas provided in the TED Talk and the concept of Consumer Choice.
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