Assignment 2: Addressing Audience Needs
As a provider of training and development solutions, you have responded to an advertisement listing a trainer requirement of GenFac Insurance Corp. You will have to persuade George Tatorian, director of training and development for GenFac, to hire you and your services. You want to provide workshops on effective communication for new sales associates for individual health insurance at GenFac.
By Tuesday, October 29, 2013, conduct individual research online and visit the Web sites of some insurance firms to learn more about the individual health insurance market. Identify the target customer of the sales associates for individual health insurance. Use the following keywords.
Keywords: individual health insurance + frequently asked questions, individual health insurance, personal insurance, insurance sales representative
Create a 450-word e-mail response to George Tatorian providing a high-level overview of the strategies you are going to use to ensure that your message will meet the needs of your audience.
In the e-mail, include:
- A short profile of your target audience in the workshop
- A brief list of the immediate learning needs of your target audience in the workshop
- Strategies for adapting your message to your target audience
- Strategies for establishing your credibility
- Strategies for addressing anticipated audience feedback
Focus on the communication strategies in the e-mail. Enrich your response with the industry practices you gleaned from your online research.
By Friday, November 1, 2013, post the e-mail response to the appropriate Discussion Area.
By Saturday, November 2, 2013, review the submissions of at least two of your peers and post your response to the appropriate Discussion Area.
To consolidate your work, by Sunday, November 3, 2013, revise and rewrite your original e-mail, incorporating suggestions made by your peers to your e-mail or to others in the classroom, and submit the updated version to M2: Assignment 2 Dropbox.
All written assignments and responses should follow APA rules for attributing sources.
| Grading Criteria |
Maximum Points
|
| Created a realistic profile of the target audience in the workshop |
14
|
| Provided a credible list of the immediate learning needs of the target audience |
10
|
| Provided strategies for adapting the message to the target audience |
10
|
| Provided strategies for establishing credibility as trainer |
10
|
| Provided strategies for addressing anticipated audience feedback |
10
|
| Posted a review of the submissions of at least two peers |
8
|
| Incorporated feedback and rewrote your e-mail |
10
|
| Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation. |
8
|
| Total |
80
|
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