https://www.bloomberg.com/news/articles/2021-09-22…
students are asked to THINK about the point of the article, not the specifics of what a company may have done.
The assignment requires students understand the “LESSON” of the assigned article (what are the strategic implications of the article) and then seek to APPLY these lessons to ANOTHER, DIFFERENT business. For instance, challenges Tesla faces in marketing their product (in light of poor delivery performance) could be applied to a VR enabled game system.
A successful analysis consists of a brief thesis (recommendation) statement and rationale that supports this thesis statement. Note that a critical analysis recognizes any potential negative aspects of the recommendation too.
For each application, students must apply THREE marketing concepts from the chapter(s) associated with the week the article is due. Each concept must be boldedand integrated into your discussion.
Additionally, students must use at least three SUPPLEMENTARY references to provide more support of analysis and conclusions. The references are independent sources that are article/industry specific that provides you with data as evidence. The SOURCE ARTICLE SHOULD ALWAYS BE CITED.
A student example of a successful mini-application is posted on Canvas.
Each submission is to be 1 page in length and presented in MEMO format
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