Discusssion has assignment has 4 parts.

This assignment has 4 parts.

1. What questions do you have about the overarching Unit 5 assignment?
   Although not due until the end of the class, it is important that you
   begin planning for this project early in the course. What are your
   initial thoughts about how you will approach this assignment? Explain.
2. Using the product you chose in Unit 1 discussion board, List
   two features of the product and assess how they transform into benefits
   for you; determine consumer behavior towards your product as compared to
   their current behavior towards your competitor’s product. Discuss how
   the product fits your lifestyle or psychographic.
3. Based on Maslow’s Hierarchy of Needs, what level of need will your ‘improved’ product meet? Explain.
4. Draft a mission statement for your product and set three (3)
   specific applicable marketing goals which you would like to meet in your
   marketing strategy.