Using research from Chapter 5 in your textbook, write a 200 word response describing a global marketing strategy for your chosen product covering the following areas:
Checklist: Address the following target market questions and those regarding the 4 P’s in your postings:
- Target market: Who should be the target market in the U.S.? What variables will be used to select the target market?
- Product: Will any adaptation be made to the product features? What about the packaging? The brand name?
- Price: What is a fair retail price for the product?
- Promotion: How will the product be communicated to the target market? What promotional message will be used? What media will be used to reach the target market?
- (Place) Distribution: Where will the product be sold? Will the product be sold on the Internet?
You might want to take a picture with your cell phone and attach it to your posted response in the Discussion area. You will be surprised at how creative and entertaining this exercise is!
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