Google “Axe Banned From School (Links to an external site.)” for pages and pages of hysterical headlines.
The topic for this week’s discussion board is to find (and share) an example of real self vs ideal self-advertising. Find a 30-second advertisement on Youtube and include the link commercial along with insights and analysis regarding the inferred target market and their shared real self-identities and ideal self-identities. How does the product/service “close the gap”?
example:
REAL SELF: I’m a less-than cool teenage dude; a 3-4-or-5 on a 10-point scale in the looks category. Puberty’s a bitch! I have zits everywhere, patches of hair on my face… and I stink.
IDEAL SELF: Me with a girlfriend!
AXE PROMOTION: Psssst. Spray some of this on and smokin’ hot babes will literally be throwing themselves at you!
If you think this is crazy – I’ve included another image FROM AXE below.
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