PART 1:
Listen: I Buy, Therefore I Am /podcast/hidden-brain/id1028908750?i=1000443374060″ class=”external” target=”_blank” rel=”noreferrer noopener”>https://podcasts.apple.com/us/podcast/hidden-brain/id1028908750?i=1000443374060 (Links to an external site.)
- How are personal brands like flags? Give a specific example from the podcast and in your own life.
- What does it mean that a pair of shoes encapsulates a story or create a sense of legacy? Why are these stories so valuable?
- Why shouldn’t the Tylenol market exist? What is the “utility” behind Tylenol that is being described?
- Why did the “Bic for Her” fail? How might this product have done more to insult women than to create value?
- How are political parties these days said to be more like brands or tribes than ideologies? What is meant by in-group vs. out-group?
- What is moral decoupling? Give an example in your own life.
- Why does branding have a “branding problem” and what can organizations do to overcome this phenomenon
PART 2:
Review & Discuss the website of two competing online retailers: Amazon.com and Walmart.com
- How does each site use the principles of perceptual organization to focus consumer attention on specific offerings?
- How does each make stimuli pleasant, surprising, or easy to process?
- Which home page appears to be most effective in attracting your attention and perception – and why?
0 comments