Digital Marketing and Analyze a Local Business Content Presentation

Need PPT Presentation Draft – All Original Work – No plagiarism – All work Must be cited

Assignment: Analyze a local business content & assess what it needs to do to expand to the national level.

Objective:

• Comprehensively audit a local business’s content marketing and analyze it for content gaps.
• Identify relevant content opportunities that support campaign objectives.
• Utilize the tools and methods covered in this unit to analyze your client’s, and the competition’s, content.
• Ideate content utilizing the tools and methods covered in this unit.

Instructions: Some local businesses may start small, but have big aspirations. Imagine you’re a content marketer tasked with providing insights about how a local business can expand and/or pivot their current content efforts to reach a national audience.

Local business choosen: Vromans Bookstore from one of the categories below. It should have a website and social channels. When selecting the business, remember that it should have the ability to scale nationally. For example, it could have an existing or potential ecommerce store or a scalable service. Here are a few categories to choose from:

Required Deliverables: A Google slide presentation that includes the following:

• A concise, thorough, and practical executive summary.
• Clear, measurable, and realistic content goals and objectives that are tied to the business’s overall objectives.
• A content audit listing the company’s owned and non-owned content platforms. Include screenshot examples for each one.
• A content gap analysis that identifies opportunities for new content relevant to the company and campaign goals.
• Thoroughly explained insights and observations about the company’s current content and gaps.
• Two new content ideas (based on identified gaps) that will support campaign objectives. Include keywords and search-optimized headlines.

For this homework assignment, create a Google slide deck (8 slides minimum) to present your findings to the company. It must have the following elements:

• A half-page executive summary (1 slide) that briefly summarizes:

o The business model.

o What you are aiming to accomplish.

o The current state of the business’s content.

o What needs to change and
how will you make that happen.

• Goals and objectives of the content campaign (1 slide).
• ·Content
  audit listing your local client’s current content (1-2 slides with screenshot
  examples).

o
Owned content (blogs,
tutorials, white papers, newsletters—whatever they own).

o
Hint: you can use the
search operator “site” to see what Google has indexed for the business—e.g.,
“site:zappos.com”.

o
Non-owned content
(e.g. social channels)

Content gaps and opportunities (1-2 slides).

• Identify two competitors (using tools like
  similarsites.com and the Google search operator “related:”—e.g.,
  “related:zappos.com”).
• Perform a content gap analysis using the Keyword
  & Content Gap Analysis Tool. Include a screenshot of the
  spreadsheet that the tool generates.
• Insights & observations.
• Opportunities for new content.
• Include owned and non-owned
  opportunities.
• Content ideation (1-2 slides).
  • Ideate content topics
    for your client using some or all of the tools we explored in Lesson 2 of this
    unit:
  • Google
    Autocomplete
  • Google Results
    § Google Trends (related searches)
  • YouTube
    • List at least two
      keyword phrases that you suggest your client incorporates, as well as two
      corresponding, SEO-friendly headlines and the medium and format you propose
      using. For example, please see attached doc.