Presentation)
and Maximum Mark:
Assignment— 70
Presentation–30
100
StudentName:
StudentName:
StudentName:
StudentName:
ID:
ID:
! D
:
1-Learning Outcomes being assessed: [LO 2 -3- 4]
L
- Describe the concepts of segmentation, product, pricing, differentstrategies of
distribution channels and promotional strategics. - Choose the apropriate marketing communication channels and explaining their benefits.
2-Handing in format instructions (This Project Paper is 20% of your coursework)
• Sign this page and put it as a cover for your assignment
• Submit a softcopy of your assignment in the Blackboard
• You are required to follow the below instructions.
3-Marks
Question No. Marks
allotted
Marks
obtained
Feedback to students
1 10
2 20
3 20
4
20
5
Total 80
Program Manager Approval:
Lecturer Name : Dr. Majdi
4-Academic Integrity
PM Name : Dr. Majdi Khaleeli
PM Signature:
Forms of academic impropriety Lecturer Findings
1-is there verbatim copying or unidentified and
unacI‹nowIedged quotation of another’s worl‹
or from Internet?
2-is there paraphrasing of another’s work by
simply changing a few words or altering the
order without clear identification and
acknowledgement?
3-is there unauthorized co-operation between a
student and another person or student?
4-others
a viva a progress assessment
a changes in writing style a different spelling
style
5- plagiarism report summary using ItIC S/W
Lecturer
Cdnclusion Lecturer Signature :
Important clarification to the students
1-What is the Academic plagiarism
Taking someone else’s work and submitting it as your work without adequate mention of the source
(as in the table
above).
2- Punishment to academic plagiarism
The punishment to academic plagiarism may take the following forms according to level of the
academic breach
ADNAN
Honor Code Pledge: Incase of not complying with tfie above, the student will be penalized accordingly.
I confirm that I fully understand the above mentioned points regarding Academic Integrity
Student Signature:
K HAWA IIIX Al
INT RRN ATIOT4 AL
1- Zero in the Project and receive Academic Warning
2- Zero in the Project and receive Academic Warning with recommendation to the program
manger to take more action if the action is repeated (as indicated in the student handbook
section # 5).
5- Topic for Assignment:
Based on the e-book and the chapters, answer’ the following questions:
I- First, you should identify a well-known company that has a clear line of
products or services that are available or well known to our local United
Arab Emirates Market.
2- Chose a company and present its history, activities.
3- Write about the firm’s marketing mix, what are/is the firm’s product/s? And
describe the development of the firm‘s product if applicable? Explain the
firm’s pricing strategy? Explain the firm’s promoting strategy? Explain the
firm’s distributing strategy*
4- Explain in details the firm’s segmentation strategy in
its markets?
5- Summary of the report and recommendations.
6- References: Any source that you have used must be listed.
RH AWARIzŁ4I
INTERNATIONAL
CO LLEGG
7- Marking Scheme / Rubric
Group students:
1- Name …………………………………………………………………..ID ……………….. ………………..
2- Name ………………………………………………………………….. ID ……………….
4- Name ………………………………………………………………….. ID ………………………………………………………………
MARKS/FEEDBACK
No FEEDBA
CK
NOT
ATTEMPTED
POOR FAIR GOOD EXCELLENT ‘ MAXfMUM
MARKS
QUESTION 1 MARKS 0 5-6 7-8 8-9 10 MARKS
Introduction Failed to write Wrote Wrote Wrote Submission is
tructur ed
exceptionaIly well
jg terms of
infOFmatiOn, logiC
qqg |q ¿j[/,
C
about the
Company
introduc Łion introduction but
there were major
drawbacks inthe
inŁroduction
but there were
some
iTglFOfl TTCtiOfT
bT1T TURFS
\Y¢T’c minor
paraphra^’^8 8nd
informątion
drawbacKs in
the
“’!”‘” **
parapltrasiiJg
provided paraphrasing
JJJFornJati‹»
provitJed
provided
QUESTION2
Market Mix
AnaIysis-5 P’s
a. Product
b. Place
d.
Promotion
e.
People/Custo
mer Service
MARKS 0 5-10 11-15 16-18 ’ 19-20 MARKS
Failed Ło identify the
$p*s
identified the 5 P’s
there were major
drawbacks in the
identified the 5
P’s but there
were some
identified tfie
S P’s but there
were some
drawbacks in
the
paraphrasing
and
information
provided in
the
description
Identified aM
¡g[ tm tion about
tpp 5 p’t
paraphrasing and drawbacks in Submission is
information the structured
provided in the paraphrasing exceptiona]|y well
description and In terms of
information information, logic
provided in the and clarity.
description
QUESTION 3 MARKS 5-DO 11-15 16-18 19-20 MARKS
Explain in
details the
firm’s
Failed to Describe
the company
segmentatioH
strategy in its market
Describe the
segmentation
strategy in iŁs
market but there
Describe the
company
segmentation
srrategy in its
marŁet but
Describe the
company
se8menta tion
strategy in its
market but
Describe the
company
segmentation
strategy in its
market.
”
I t•1Tf RMAT IONA L
cOLL(G R
Course: Principles Of Marketing Semester: Fall 2020/2021
Code: MRK 201 Lecturer: Dr. Majdi
Handout date: 14/10/2020 Due date: 20/11/2020
Assignment: Group (Group Assignment
Presentation)
and Maximum Mark:
Assignment— 70
Presentation–30
100
segmentati
on strategy
in its
marI‹ets
drawbacks inthe
8TB hTDSt88 8nd
provided in the
description
there were
some
drawbacks in
the
paraphrasing
and information
pro’vided in the
description
therewere
some minor
drawbacks in
the
paraphrasing
and
information
provided inthe
description
QUESTION 4 MARKS 5-10 11-15 16-18 19-20 MARKS
Summary of
the report
and
recommendat
ions.
Not Provided
any Information
Conclusions/rec
ommendations
do not clearly fl
ow from the do
cument, andJor
miss key finding
s. They are not
well organized,
and are not pres
ented in a clear,
itemized format
, with parallel gr
ammatica! struc
ture
Conclusions/r
ecommendati
one were
available but
there was
some major
issues
They are orga
nized, but not
presented
well.
All
informatio
n is
provided
Conclusion and
recommendatio
n Information
Provided are
complete and
highly
convincing
QUESTION 5 MARKS 0 1-5 5-7 7-8 10 MARKS
Bibliography, Not attempted References are not
or mostly not
presented, Nof
provided
Appendix, Charts,
Graphs etc.
Occasional Complete Sources of
Appendix,
Charts,
and/or
incomplete
references are
references are
generally
present
presented
evidences are
clearly and fairly
Graphs etc. provided. Appendix, represented
Appendjx,
Char[s, Graphs etc. provided
Appendix, Charls,
Graphs etc.
etc. provided are relevant provided are
are not complete and
highly relevant
Total 80
Course: Principles Of Marketing Semester: Fall 2020/2021
Code: MRK 201 Lecturer: Dr. Majdi
Handout date: 14/10/2020 Due date: 20/11/2020
Assignment: Group (Group Assignment
Presentation)
and Maximum Mark:
Assignment— 70
Presentation–30
100
8-Important instructions
• Students are required to present their report in power point presentation. Each student
should represent his part.
• Please find the presentation rubric attached.
• Submit hard and soft copy with APA style of referencing.
• Use 12 fonts with 1.5 line spacing with Times New Roman in blacI‹ color.
• Late submission issubjected to 05 marks deduction per day but not exceeding one week.
8-Number of pages: 20 pages for a group of 3 students (8 pages each) (EXCLUDING COVER
PAGE AND APPENDIX)
GROUP Presentation Evaluation Form
Group Name
Title of Presentation
Scale: 4–Excellent, 3 Good,
PRESENTER NAME
. 1.
2 satisfactory, 1—Poor
4 3 2 1
GROUPEVALUAT|ON
DELIVERY - Displays enthusiasm, focus and communicates interest intopic with I
! energy andpoise.
PHYSICAL EXPRESSION AND VOICE
2 Main a ns eye contact and hows appropriate gesture, posture and ”
appearance to convey confidence and credibility. - Clear articulation/pronunciation, excellent controlofvolume, speaking
rate and pauses.
4 3 2 1
INTERNATIONAL
CONTENT/ORGANIZATION - ”Introduction.” Presentation capture interest; main ideas are effectively
supported with facts, vivid details, examples, research and sources.
Objective: Objective(s) of the study is/are clearly explained.
Conclusion: Key points reinforced and closure provided. If appropriate,
course of action/recommendation proposed. - Overall: Research report is well organized and flows logicaly.
VISUALS AND PRESENTATION SLIDES - Uses visuals appropriately and effectively to illustrate points.
QUESTION AND ANSWER - Quest ons are answered accurately, clearly and confidently.
- References
TOTAL MARKS: /20
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