Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces, marketing homework help

At the end of this course, you will
have created a marketing plan for a hypothetical product-based company. Each
assignment focuses on a different section of the overall marketing plan. For
Assignment 1, you will compile information on the company’s background
information, an environmental analysis, your company’s short and long-term
goals, and a SWOT analysis.

For information on Website
analytics, visit Google Analytics at http://www.google.com/analytics/why/.

Note: You may create and / or make all necessary assumptions
needed for the completion of this assignment.

Write a five to six (5-6) page paper
in which you:

1. Write an introduction to your company. Describe your
   company, its location, and the product it makes or the service it
   provides.
2. Develop an environmental analysis that includes
   competitive, economic, political, legal, technological, and sociocultural
   forces.
3. Determine the primary and secondary target markets for
   your company. Next, analyze the primary and secondary target markets that
   you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
4. Decide the main goals that you would like to achieve
   within the next year (short term) and the mains goals that you would like
   to achieve within the next five (5) years (long term). Determine the most
   appropriate ways to measure both short- and long-term goals. Note:
   Consider the following metrics: tracking downloads of Website content, Website
   visitors, increases in market share, customer value, new product adoption
   rates, retention, rate of growth compared to competition and the market,
   margin, and customer engagement.
5. Develop both a SWOT analysis and needs analysis for
   your product. Each analysis should examine four (4) strengths, weaknesses,
   opportunities, and threats for your company.
6. Use at least four (4) academic resources as
   quantitative marketing research to determine the feasibility of your
   product / service. These resources should be industry specific and relate
   to your chosen product / service. Note: Wikipedia and other
   Websites do not qualify as academic resources.

In Assignment 2, using the same
company from Assignment 1, you will focus on the company’s mission,
introduction, and branding.

Note: You may create and /or make all necessary assumptions
needed for the completion of this assignment.

Write a four to five (4-5) page
paper in which you:

1. Develop a branding strategy for your product that
   covers the brand name, logo, slogan, and at least one (1) brand extension.
2. Assemble a marketing strategy for your product, and
   determine an appropriate time table to implement your plan). Provide a
   rationale for your response.
3. Prepare a positioning statement. Include a perceptual
   map that shows your company’s position against its competitors. From this
   map, create a statement that depicts your position. For example, “Our
   product is the fastest in its class for half the price.” Note: See
   pp. 54 – 55 in the textbook for examples of perceptual maps. You may use
   Microsoft Word, PowerPoint, or other equivalent software to create your
   perceptual map.
4. Examine the relevant consumer behavior for your target
   market. Explain the main reasons why the brand name, logo, slogan, brand
   extension, as well as the positioning statement and marketing strategy are
   right for the identified target market.
5. Develop your company’s mission statement and company
   introduction.
6. Use at least three (3) academic resources as
   quantitative marketing research to determine the feasibility of your
   product / service. These resources should be industry specific and relate
   to your chosen product / service. Note: Wikipedia and other
   Websites do not qualify as academic resources.

To conclude your marketing plan, in
Assignment 3, you will describe the company’s, marketing strategy,
implementation strategy, expansion plan, social media strategy, monitoring
methods, and integrated marketing communication strategy.

Note: You may create and / or make all necessary assumptions
needed for the completion of this assignment.

Write a six to seven (6-7) page
paper in which you:

1. Develop the company’s branding, pricing, and
   distribution strategy.
2. Classify the company’s major competitors as inter- or
   intra-competitors. Categorize the competitors’ major strengths and
   weaknesses.
3. Develop the differentiation strategy in relation to the
   closest competitor.
4. Establish whether the company’s intention is to be a
   leader or follower within the industry.
5. Specify two (2) social media and / or media tools that
   you would use as you develop your plan. Justify each of your chosen tools.
6. Suggest the integrated marketing communications that
   are most relevant for your marketing plan. Relate each marketing
   communication to your company’s advertising strategy.

Use at least five (5) academic resources that
address sustainability and monitoring of effective marketing plans and
determine the applicability for your hypothetical company. These resources
should be industry specific and relate to your chosen product / service. Note:
Wikipedia and other Websites do not qualify as academic resources.