You will now consider mechanisms by which your customers will purchase
your products and / or services (e.g., online, storefront, direct
sells) and the primary manner in which you intend to reach new customers
(e.g.,TV, radio, social media, special events).
Consider the
marketing materials that you intend to use. According to the textbook,
marketing materials are collateral used to promote your business or
products. Promotional strategy may include free trial offers, money-back
guarantees, and buy two (2) for the price of one (1) type of deals.
Write a five to seven (5-7) paragraph journal entry in which you:
- Determine
the distribution strategy relative to your target market, location, and
selection of distribution channels. Indicate whether or not you will
leverage the following strategies: a.use stores located in different
regions b.sell online c.hire a sales team to sell directly to suppliers
and door-to-door - Recommend three (3) strategy options that you could use in order to get your product or services out to your customer base.
- Outline
your main marketing goals for promotions, offers, and giveaways.
Discuss the key types of marketing materials that you intend to develop
and share. - Propose three (3) action steps that you can use to
move your plan forward. Consider how, when, and who will be involved in
the execution of this plan. - Use at least two (2) quality references, use in-cite citation in your paragraphs. Note: Wikipedia and other Websites do not qualify as academic resources.
* Please see grading rubric also
mkt_journal_4.docx
grading_rubic.docx
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