LO 1 – Guidelines
LO1: Assess how marketing principles can be applied to support destination growth and development
- pick a DMO- introduce it briefly
- Choose a destination of your choice (ideally emerging destination)
- Put pictures of visitors’ attraction places from this destination
- Why it is famous amongst travelers?
- And how it has helped this destination to build brand image-
- Elaborate the importance of Destination Marketing & how it helps destinations (improve image, increase tourists’ footfall, promote the country, make it famous visitor destination, give new experience etc.). Has it helped the chosen destination? If yes, how give evidence.
- Explain that DMO’s, NTB’s & NTO’s make promotional & marketing plans to promote destination or clear the name of the destination in the minds of the customers.
- How this destination is promoted by travel agencies, tour operators, DMO’s, NTB’s NTO’s?
- What is the position of the destination in TALC?
- Elaborate the elements of Destination Marketing Plan
- Evaluate how these principles of marketing helps & supports destination, give examples
- Critically evaluate the effectiveness of applying the marketing principles to market destinations, give examples
- To position the destination as a promising location which gives lot of attraction places & new experience to visitors.
- To create good image of the destination
- DMP gives the destination an edge over competitor destination locations
- It gives added value to the destination as marketing promotes it to different customer segment around the world
- If it’s a new destination, then DMP helps in creating & building brand image of this new destination
- Objectives, purpose, budget, understanding the visitor buying behavior (theories and models of consumer behavior and decision-making),
- target market segmentation,
- competitive edge over the competitors,
- added value of the campaign,
- how does it help in new destination development and building brand identity of the destination?
- Application of service marketing mix & and their importance to marketing the destination
- Monitoring and evaluation of destination marketing plan for the selected destination
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