You are required to produce a maximum 8-page essay analysing the strategic situation of a specified case company IKEA in China.
This is a “closed case study” – no credit will be given for organisation and/or industry specific information not contained in the case study. •“Closed” case means all the information you need is in the case study. You should NOT use the Internet or other sources to supplement this case information.
For the questions below the organisation under study is IKEA in China and the sector is defined as the flat-pack furniture sector in China.
Part 1 – individual analysis
Conduct ONE of the following analyses on the organisation or its sector in 2017
a) Porter’s 5 forces analysis of the sector OR
b) Resources/Competence matrix analysis of the organisation OR
c) Measuring the performance of the organisation using an appropriate framework
Part 2 – issues
Explain the main strategic issues (both external and internal) facing the organisation in 2017, using appropriate module tools and techniques to explain why these are the main strategic issues the organisation faces
Part 3 – options
Identify three strategic options to resolve as many of the above strategic issues as you believe is practicable, and then evaluate these options using Suitability, Feasibility and Acceptability criteria, identifying your preferred option(s) with reasons.
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