The PESTLE analysis is the analysis of the environment as a whole in which a business operates or tends to offer its trade. These are systematic factors that are beyond ones control and businesses need to chart out strategies keeping the results in view to peacefully coexist and keep on gaining revenues despite the concurrent situation. Technological factors take into consideration the rate at which technology is advancing and how much integration does a company needs to have with it.
Technological factors:
- Technological development
- Research and development
- Trends in global technological advancements
- Associated technologies
- Legislations in technological fields
- Patents
- Licensing
- Access into the technological field
- Consumer preferences
- Consumer buying trends
- Intellectual property and its laws
- How mature a certain technology is
- Information technology
- Communication
Your task is to pick at least four factors above and write an essay to analyze the Korean technological market.
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