One of the most important aspects of consumer communication, whether it is impersonal or interpersonal, is that it be built on an ethical pillar. Company after company in the early twenty-first century faced ethical dilemmas with respect to public communications and disclosures. Some fared well with their dilemmas and some did not. Worldcom, Andersen, Enron, Dynegy, and Bridgestone-Firestone were among those that faced their communication and ethics problems poorly.
To learn more about these classic difficulties visit the University of Texas Ethics Center Web site at:
edu/case-studies“>https://ethicsunwrapped.utexas.edu/case-studies
Once there, observe the several company stories found on the Web site’s case studies. Pick one company and investigate its difficulties with respect to consumer communication difficulties.
- Adequately describe the scenario.
- Discuss what the company in question did right and what they did wrong
- What are the take-away lessons from this example? How do you feel about what you read?
Report your findings in a 2-3 page, double-spaced paper.
Be sure to avoid plagiarism in your writing and remember to cite your source using APA format.
The entire essay is 5 pages including the tittle and references page and 3 pages for the essay. Please reference the book Consumer Behavior, 12th Edition By: Schiffman, Leon G. / Wisenblit, Joseph L. in the essay.
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