I’m trying to study for my Marketing course and I need some help to understand this question.
Your mission is to prepare for the Journey. Read the following articles and select one to report on. Write a one-page paper, describing, analyzing, and evaluating concepts from your selection.
Design
- Stokes, R. (2018). eMarketing: The essential guide to marketing in a digital world (6th ed.). Red and Yellow.
- Chapter 5: User experience design.
- Chapter 7: Mobile channels and apps.
- Roberts, J. (n.d.). Writing for strategic communication industries. Ohio State University. [Creative Commons BY-NC 4.0]
- Chapter 6.4: Creative Brief.
- Chapter 6.5: Copywriting. [Discusses the AIDA model.]
- DeMers, J. (2020, April 1). How to use the AIDA formula to boost your content marketing strategy. Medium.
Media Production
- Oberoi, A. (2020, October 5). The science of storytelling & memory and their impact on CRO [Updated]. CXL.
- Gallegos, J. A. (2017, July 14). The best social media marketing campaigns of 2017 (so far). TINT.
- Gallegos, J. A. (2016, December 31). The best social media marketing campaigns of 2016. TINT.
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