This is due today by 5 pm
Current Market Conditions Competitive Analysis Paper
Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked you to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.
Select a potential competitive organization and a product in that organization:
Company = Samsung
Product = TV gesture channel control
Competitor = Sony
Write a 300 – 400-word paper analyzing the current market conditions. Address the following topic:
- Factors affecting fixed costs
Make recommendations on how your organization can maximize their profit-making potential, and successfully compete in the new market. Consider the effect your recommendations may have on marginal revenues and costs.
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