Current Market Conditions Competitive Analysis
Imagine you are part of a strategic planning group at a large corporation
that is considering developing a new proposed product. The marketing
director has asked your team to do a competitive market analysis to
determine the product’s potential success. The analysis will focus on
your primary competitor in the product’s market.
Select a potential competitive organization and a product in that
organization.
Write a 1,400 – 1,750-word paper analyzing the current market
conditions. Address the following topics:
• A short history of the organization and a description of their product
• Factors that affect demand, supply, and equilibrium prices in the
market in which the competitor organization operates: Define the
market for your chosen product, including an analysis of its competitors,
potential customers, or potential buyers.
• Any issues or opportunities your organization or industry faces that
affect its competitiveness and long-term profitability with regards to your
product: This may include, but is not limited, to the following elements.
• Price elasticity of demand
• Technological innovation
• The relationship between the amount of labor & capital employed
and the law of diminishing marginal productivity
• Cost structure
• Factors affecting variable costs, including productivity and others that
change the supply of and demand for labor
• Factors affecting fixed costs
Make recommendations on how your organization can maximize their
profit-making potential, and successfully compete in the new market.
Consider the effect your recommendations may have on marginal
revenues and costs.
Format your paper consistent with APA guidelines.
Clickthe Assignment Files tab to submit your assignment.
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