Review Case Study 3, ‘The Amazon of Innovation,’ on pages 106 – 108 of your text. Answer critical-thinking questions 3-4 through 3-7.
Your submission should be a minimum of one page of content in length, answering each question with a substantive paragraph of 4–5 sentences in length. Please type the question as well as your answer.
Complete the questions for the Case Study at the end of the chapter: The Amazon of Innovation
Questions
3-4. Based on the facts presented in this case, what do you think is Amazon’s competitive strategy? Justify your answer.
3-5. Jeff Bezos, CEO of Amazon.com, has stated that the best customer support is none. What does that mean?
3-6. Suppose you work for Amazon or a company that takes innovation as seriously as Amazon does. What do you suppose is the likely reaction to an employee who says to his or her boss, “But, I don’t know how to do that!”?
3-7. Using your own words and your own experience, what skills and abilities do you think you need to have to thrive at an organization like Amazon?
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