Topic- Starbucks beverage (company)
Format: 2000-2500 words, inclusive of cover sheet and list of references, 12 pt. font, 1.5 spacing.
The two chapters needed for this and any extra information needed will be supplied.
Analyse the artifacts outlined in your research plan and use course theories and concepts to construct and explain the organization’s culture.
The final analysis should include:
- Cover page
- Introduction
- Methodology/Approach [including limitations]
- Develop 3 to 5 major themes with supporting logic and evidence
- Discussion – Overall interpretation of culture
- Conclusion
- References
General
- Follow assignment instructions
- Cite and reference all literature including organization artifacts andcourse textbooks.
- Reference Driskill and Brenton and use course concepts to work within proven approaches and enhance the credibility to your work.
Research Plan
- What will be studied — Introduction
- Why will it be studied — Purpose
- What method will be used — Method
- Which artifacts be used to produce a textual analysis of an organization’s culture – Data
- References – documentation of evidence
Research Plan
• Introduction and background [2/3 paragraph max]
What is the purpose of the study?
- See Driskill & Brenton Chap 1 “Determining Your Purposes for a Cultural Analysis
- Consider role play to enhance focus:
• OrganizationAcommissionedthisresearchtoprovideOrganizationAwithanexternalperspective
of their internal culture.
- VenturecapitalistscommissionedthisstudyoforganizationA’sculture.
- OrganizationBcommissionedthestudyofOrganizationA’sculturetounderstandhow Organization A works.
- ThisresearchcasestudyofOrgA’scultureisundertakentocontributetopublicknowledgeabout organizational culture.
- DevotethestudytocareerseekerstoprovideamoredetailedsenseofOrganizationA’sculture.
- Andsoforth
• [To maintain focus, consider assuming a junior consultant role
Method
• Outline the method used to study organizational culture • Strengths and limitations
• Is the research an insider or outsider?
Artifacts
Artifacts: Reference the types of texts used to make sense of the organization’s culture
See list Driskill and Brenton Chapter 5
See Keyton, Cultural Tool Book, chapter 6 week 6 reading
– website [particular sections?], annual reports, social media, job ads, employee blogs, leader/founder speeches, business news/magazines, sectoral trade press, industry awards, employee review sites, youtube video, image searches, newsletter, speeches, employee handbook, training manual, employment policy documents, mission/vision statements, logo and tag words; corporate advertising, biographies, case study and scholarly articles and so on….
Gather references and save links so you can go back and analyze material for the final report.
Conclusion
• Conclude by briefly restating the intention of the research
References:
APA
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