Assignment Objectives
Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing, and promotion and advertising strategies
Discuss the implications of the societal marketing concept
Use effective communication techniques
Assignment Details:
Throughout history, societal influence has greatly influenced marketing decisions made by companies in all industries. The world has been affected by many difficult times in history, such as war, acts of terror, the great recession, or global pandemics. During these times, many companies are forced to change their business model and marketing strategies. These situations can create great hardship for some companies and opportunity for others.
Think of a local business that you have visited. Consider how it has been affected by societal events. Please respond to the following questions:
- How would you summarize the event and describe the business that you have selected?
- How did the event affect the business’s customers’ daily lives and purchasing habits?
- In what ways did the company have to adapt during the event? Were there changes in distribution, pricing, messaging, or products?
- How do you think the company responded to the event?
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