CT Module 5: Target Market Selection
Option #2: Research for Public Relations
In a well-written paper, compare and contrast three marketing research methods. Explain the validity of each for a small business of your choice and its use in the public relations plan.
Your paper must meet the following requirements:
- 3-4 pages in length, not including the cover page and reference page. MUST BE IN APA FORMAT AND ADHERE TO ALL APA REQUIREMENTS!
- Support your answers with at least three scholarly journal articles (at least one of which is peer-reviewed).
- Your paper must include an introduction, a body with at least two fully developed paragraphs, and a conclusion.
- Your paper must be clearly and well written using excellent grammar and style techniques. Be concise. Be logical. You are being graded in part on the quality of your writing.
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