Internal Analysis (2500 to 2700 words)
C. Business Level
1. Define the generic business-level strategy for each business that the firm is operating in. Include market scope and how the firm serves the market. Also, include a short historical analysis on how the firm got to its current business level strategy.2. Define how the business-level strategy fits with or supports the corporate-level strategy.
D. Resources & Capability Level
1. Identify the firm’s resources and capabilities. Summarize your analysis of the resources and capabilities in a value chain exhibit. Be sure to identify interactions across support activities, across primary activities, and across support and primary activities. 2. Conduct a VRIO analysis and include an exhibit that summarizes your analysis. Use a value chain analysis to Identify processes/organization/technology of the firm that represents core competencies (and liabilities).3. Analyze how the firm is retaining customers. 4. Apply frameworks from other classes where appropriate. For instance, you could include a product/service portfolio analysis, 4Ps analysis, Product Life Cycle Analysis, Customer Relationship Management analysis, and an evaluation of the firm’s products or services, etc. However, do not limit your analysis to just the 4 Ps or the Product Life Cycle. Think carefully about frameworks, concepts, and tools you have learned in other courses and apply relevant items here.
Use information from the internet but it has to be credible sites.
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