OMB stands for One-Minute Brief. These are focused, on topic, brief write-ups – no more than one page in length – communicating your ideas on a specific topic in a clear, concise, and compelling manner. While the OMB got its name because the reader should only have to spend a minute or so reading it, the length restrictions can actually make them quite challenging to ideate and compose. The format constrictions will train you to communicate your thoughts succinctly. Use your page to apply course learnings, provide analysis, and argue your unique insights.
The purpose of this format is to practice making powerful persuasions quickly, in writing. I’m sure most of you have some sort of experience either getting or creating lengthy “executive summaries,” only to have them round-filed after the first three or four paragraphs. Make your argument quicker. Make it clear, make it concise, and compel me to consider your view.
FORMAT: DO NOT EXCEED 1 PAGE, Calibri 11pt font, 1.15 line spacing, 1” margins. I WILL NOT READ ANYTHING BEYOND THE FIRST PAGE AND WILL GRADE THE ASSIGNMENT ACCORDINGLY and you will lose the points in the assignment rubric related to format.
it is a tool to help organize your thoughts. Complete the marketing dilemma model applied to the NOCO Soccer Academy case. Your OMB should include:
- The marketing dilemma – provided in worksheet
- Three alternatives that specifically address the marketing dilemma (hint: place)
- Three decision criteria by which to evaluate the alternatives
- A logical (easy for the reader to follow) best alternative
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