The main goal of this secondary research study is to look for credible news reports from the Internet, databases etc. and gather information on the challenges businesses are facing as well as opportunities in the current environment.
Step 1: You have to choose 2 companies (from different industries). The first company you choose has be a national/multinational company (e.g. Dell, United Airlines etc.), the second company or business you choose has to be local (it could be purely local e.g. a local restaurant with only one location, or it could be a specific unit of a larger operation e.g. a particular branch office of Wells Fargo in Orange etc.). Remember to choose 2 companies or businesses that are particularly appealing or relevant to you.
Now based on secondary data research answer the following questions:
1)For each of the companies,
a.Explain why you chose that particular company.
b.Describe in detail what impact COVID 19 had on its operations.
c.Describe its main competitors.
d.Describe changes (if any) in consumer behavior for this industry.
e.Describe the challenges and opportunities the company faces in the near future.
For this research, use reliable sources including the company website, articles on the Internet etc.
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