PART 2 is more important please spend the majority of you allocated time on Part 2 (850 min. words) Part-One (500 Words min.))
PART-ONE
There are several types of CRM solutions that organizations leverage in their operations. Research and explain how organizations leverage CRM in both structuring and leveraging their available and collected data.
PART-TWO
- If you were in-charge of implementing a CRM system from scratch for an organization, what data would you want to capture?
- Explain, in order, what you believe are the 10 most important pieces of data to collect (e. Full Name, Email, Address, etc., etc.)
- Finally, now that you have this data, how might it be used in setting up a lead score? Specifically, of the 10 pieces of data you have picked to collect, which could be used in a lead scoring model, and why?
Please use the following resources but also research your own, Part One uses Rubric_A Part Two uses Rubric_B
- Inside the Hornet’s Nest (Links to an external site.) from Sync
- https://sync-magazine.com/2017/charlottehornets-ch…
- Sports CRM discussion with Bobcats Chris Zeppenfeld (Links to an external site.) by Sports Geek
- https://sportsgeekhq.com/sports-marketing/sports-c…
Please only accept question if comfortable with SPORTS
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