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CRJ 400 Strayer University Week 3 Strategic Communication Plan Practice

Daniel Kevins

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  1. Week 3 Assignment – Developing a Strategic Communication Plan
    Overview
    You have been assigned by the chief of police to create and implement a strategic communication plan to respond to the community following a high-profile use of force event by an officer with your department. While the use of force appears to have been legally justified and within department policy, there is still a great deal of negative reaction from the public.Preparation
    Review the steps for developing a strategic communication plan from Chapter 3 of Strategic Communication Practices: A Toolkit for Police Executives.Instructions
    Using the specific steps outlined, write a 2–3 page communication plan in which you:

    • Outline the approach that you would use to research and interpret the situational analysis for your hometown.
    • Determine the main goals and objectives of your proposed communication plan.
    • Predict the target group of your communication plan.
    • Propose the general communication strategies of your proposed plan. 
      • Provide a rationale for your response.
    • Develop the first four main steps of your local police department’s strategic communication plan. 
      • Provide a rationale for your response.

 

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Daniel Kevins

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