This assignment, When A Weak Rival Collapses, Watch Out
(Bloomberg Business Week 1/3/2018)
Link (Links to an external site.)
PDF: CA1-Lufthansa Prepares for Low Cost Competition.pdf” href=”https://templeu.instructure.com/courses/63930/files/5625039/download?wrap=1″ data-api-endpoint=”https://templeu.instructure.com/api/v1/courses/63930/files/5625039″ data-api-returntype=”File”>CA1-Lufthansa Prepares for Low Cost Competition.pdf
Critical Analysis Rubrics
| Criteria | Ratings | Pts | ||||
|---|---|---|---|---|---|---|
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This criterion is linked to a Learning OutcomeBody – Concise and focused on key take-a-ways |
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20.0 pts |
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This criterion is linked to a Learning OutcomeIntroduction- Concise, precise and action oriented |
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10.0 pts |
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This criterion is linked to a Learning OutcomeOrganization and style |
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10.0 pts |
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This criterion is linked to a Learning OutcomeContent-Identification of the key insight and application |
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20.0 pts |
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This criterion is linked to a Learning OutcomeAppropriate use of THREE MARKETING concepts |
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20.0 pts |
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This criterion is linked to a Learning OutcomeAppropriate use/citation of AT LEAST THREE ADDITIONAL EXTERNAL SOURCES |
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20.0 pts |
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Total Points: 100.0 |
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