Read the two chapters from Ongoing Crisis Management (Coombs, W. Timothy, 3rd. Ed, 2013) posted below, paying close attention to its suggestions on writing a crisis response plan.
Individually draft a working crisis communication plan for your group’s company. Bring these to class. We will have time in class to work within your groups on your strategy and plan.
** My company crisis is:
Total 90 Indoor Soccer company
It’s Thursday, June 12, 2014 and just as the World Cup begins, the Montana State Gambling Control Division today met with Total 90’s owners and managers to report that several of its employees have been running a large and illegal gambling ring and have been encouraging patrons to bet on the upcoming matches. The three employees have collected over $6000 in illegal bets so far, and have established a covert and extensive system for tracking future bets on the World Cup.
0 comments