Unit IV
Assignment Spokesperson
Critique Paper Watch the three video clips below:
David Neeleman of Jet Blue explains February 14th: https://www.youtube.com/watch?v=1V2ff3easYc
Patrick Doyle of Domino’s pizza apology for employee video prank: https://www.youtube.com/watch?v=xvg4- E2C8UE
ASDA frontline employees’ personal reaction to former workmate behavior: https://www.youtube.com/watch?v=A5zs5fUhspE
Using information from the readings, reflect on the different spokespeople chosen to deliver the message, their level of sincerity, and the impact on the audience. In a three page paper, discuss your impressions, making sure to answer the following questions: THE PAPER MUST BE IN APA FORMAT USING THE VIDEOS AS REFERENCES.
What are the essential elements of a good and effective spokesperson in a crisis? Which of the spokespeople from the videos do you feel exhibited these characteristics best and why?
Why is the “head and heart” principle important for spokespeople during a crisis? Compare and contrast the communication style between the CEOs of Jet Blue and Dominoes in light of this principle.
Did hearing the message from frontline employees create a different impression on you than hearing the message from the CEO? Did the use of frontline employees support a positive image?
Discuss why the media wants to speak with frontline employees during a crisis.
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