Background for the survey: Heinz Field
has
announced
that starting
with the
2020
season,
they will create a student
–
only seating section where ticket prices will be half price of regular ticket
price
s
(subject to
verification with
valid student
I.D
.
upon entering the
stadium
). The student
–
only seating
section will also have its
own
dedicated food and beverage concessions.
In order to decide
what type of food concessions should be in the student
–
only seating section,
Heinz Field
has
hired you to build a Qualtrics survey, collect data
from a sample of the population
and
prepare a report that contains
recommendations
based on
the survey results.
Assignment Requirements
The survey
must contain
an introduction
statement
.
Since the
section will be a student
–
only section,
you need to check
student status of
each
respondent
. If the respondent
is not a student
, you should not allow
that
respondent
to continue the survey (i.e., screen out)
.
All respondents must be
screened
.
The survey must contain 4 questions related to respondent demographics.
The survey must contain a question that checks how often respondents
go to
sporting events. Those who answer
“rarely” or “never” should be shown an
additional question
asking
why they do not go to sporting events.
The survey must contain
at least
3 questions about the food respondents
would like
to
eat
at
sporting events.
These questions can be about the type of food,
portion
sizes, packaging, condiment selection,
cuisines and how much money respondents
are willing to spend on food.
The survey must
contain a free
–
text question asking respondents
when they would
prefer to eat during the sporting events
. Their response should be limited to 50
characters.
The survey must contain at least 1 skip and 1 display logic.
The survey must be
distributed and completed by at least 8
respondents
that are not
screened out due to their student status
.
Deliverables
A
MS Word file
of your survey design
exported from Qualtrics
,
A
PDF of your
results
report
downloaded from Qualtrics
,
A
MS Excel
file
(or csv file)
with the raw survey results downloaded from Qualtrics,
A
MS Word file containing a
report
that explains your Qualtrics
survey
administration
(including the population, sampling strategy and characteristics of
the sample chosen)
and
findings
of the
survey.
The
report
should also make
suggestions
(derived from the survey findings)
on the type of food concessions
Heinz Field
should
feature
in the student
–
only seating section.
The
report
should be
at least 300 words.
0 comments