For this weeks
discussion you will create a radio advertisement. Your task is to
implant within your radio script/dialogue a number of fallacies from
Chapter 3 and 4.
Guidelines:
- Choose a product. If
you are having a hard time I suggest one of these: toilet paper, paper
clip, plastic bowl, toe nail clippers, or gum. - Identify
objective information regarding the product you choose. (e.g.,
materials, reasonable use, functionality…). The goal is that your
advertisement be free of and ignore the “objective” features. Rather
your goal is to create desires and not report truth. - You can
appeal to any desires you want except for one: do not appeal to sex as
it is just too easy to do and not worthy of a savvy marketer. Be a
savvy marketer! - Write out the dialogue, as if it were to be read
on a radio station. You can have as many voices (characters) as you
want. Your goal is simply to create an appealing, understandable commercial using fallacies, even if your commercial is silly, serious, or sarcastic. - A
proficient commercial will contain 2 fallacies within Chapter 3 and 2
fallacies within Chapter 4. Mastery would contain an example of all the
fallacies from both chapters. Further mastery would also show craft
while proficiency will be accurate use of fallacies. Craft is using a
fallacy subtlety so that it blends into the commercial in a non-obvious
manner.
Initial Post: Your initial post should capture the above items (1-5) rather than focusing on word count.
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