Create a Marketing Analysis Toolkit

1. Conduct a comprehensive analysis of the following four areas (See handout Market Analysis at link below):
   1. Industry Analysis- Identify detailed information on your industry
   2. Competitor Analysis – Identify 2-3 competitors in your market and conduct a detailed analysis of their business
   3. Potential pricing
   4. Potential distribution channels

for specific questions to address.

1. Design
   a research data toolkit or portfolio that contains various resources
   (websites, journals, free sites, trade associations, etc.) specifically
   for your product. Below is an example of how you might want to design
   your toolkit. It includes two websites for the restaurant industry. Once
   identified I recommend including a brief descriptor easier to
   referencing.

   Marketing Sites	Descriptor (for your reference)
   10 tactics for driving food and beverage sales (Links to an external site.)Links to an external site. link: https://aaronallen.com/blog/promote-a-restaurant-1…

• A
  minimum of 12 resources should be identified. You may include resources
  from the industry and competitive analysis. Also, the internal and
  external checklist sheet could be used as a framework for your toolkit.
  As always presentation counts.
• Resource: Guide to Writing a Killer Marketing Plan – Start at Section 2: Analysis and Competition
• Upload
  the Market analysis paper and toolkit into canvas. You only need one
  per team. Remember to include team member names on all assignments.