You work for an automobile manufacturer that offers a complete line of vehicles, from full-size pickups and luxury sport-utility vehicles (SUVs) to economy cars and hybrids. After analyzing the recent changes in consumers’ buying habits, your manager wants you to create a marketing information system for the firm. The system should help the firm identify early trends in the marketing environment.
Create a 300- to 400-word response answering the following:
- Identify an automobile type from the line of vehicles.
- Identify the variables in the marketing environment that need to be monitored to recognize and predict trends.
- Explain the need to monitor trends for each of the identified environmental variables.
- Describe how you will monitor these trends.
- In addition, describe the role of marketing research in understanding how consumers’ perception of these trends impacts their selection of this automobile.
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