Case Analysis—Corporate Sustainability
This assignment presents a powerful illustration of a company thinking beyond the traditional objectives of earnings and value maximization.
Read the UPS 2009 Sustainability report at: http://www.responsibility.ups.com/Sustainability and address the following:
- Describe the changes in stakeholder expectations of firms such as UPS in the recent past.
- Describe UPS response to these stakeholder expectations.
- Discuss the key performance indicators (KPIs) in the corporate sustainability report of UPS.
- Discuss the benefits to UPS of the corporate sustainability report.
- Describe the various stakeholders who may benefit and how they benefit from the UPS initiatives.
Write a 3- to 4-page case analysis in Word format. Apply APA standards for writing style to your work.
| Assignment 2 Grading Criteria |
Maximum Points
|
| Identified and explained the recent changes in stakeholder expectations for UPS. |
12
|
| Described the UPS response to the stakeholder expectations. |
12
|
| Assessed the key performance indicators (KPIs) in the corporate sustainability report. |
24
|
| Estimated how UPS may benefit from the corporate sustainability report. |
20
|
| Estimated how UPS may benefit from the corporate sustainability report. |
20
|
| Applied APA standards for editorial style, expression of ideas, and format of text, citations, and references. |
12
|
| Total: |
100
|
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