Consumer Psychology & Marketing Communications Article Analysis

Daniel Kevins

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Individual
Assignment: Consumer Psychology & Marketing Communications Article
Analysis

Locate at least two peer-reviewed articles concerning
consumer psychology, using the University Library, the Internet, or other
resources.

Prepare a 750- to 1,050-word paper in which you analyze your
articles.

Click
the Assignment Files tab to submit your assignment.

Grading Guide

Content 70 Percent	Met	Partially Met	Not Met	Comments:
• Define consumer psychology.
• Describe the psychological concepts discussed and their importance in developing a successful marketing communication message.
• Utilize your articles to explain the relationship between consumer psychology and marketing communications.
The paper is between 750 and 1,050 words in length.
		Total Available	Total Earned
		4
Writing Guidelines 30 Percent	Met	Partially Met	Not Met	Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
		Total Available	Total Earned
		2
Assignment Total		6
Additional comments:

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