This question no.1 need to answer in a one to two long paragraph.
1.Consider a Centers for Disease Control and Prevention print
ad designed to encourage people to quit smoking that depicts a
person in a wheelchair, along with the statement, “You’re a STROKE
waiting to happen.” What principle of attitude change is at work in
this ad? How might the use of such a vivid image be effective?
This question need to answer in two or three sentences.
1. What are the most commonly observed factors that determine
the extent of a child’s influence on his or her parents’ purchasing
decisions?
2. When Toyota and Nissan introduced expensive new models to the
marketplace, what strategy did they use to link their cars with
other prestigious brands? On what perceptual model did they base
their decision?
3. When designing promotional materials for personal-care
products such as deodorant soap and antiperspirants, which
personality theory are marketers most likely to draw on and
why?
4. What factor distinguishes the multi-step model of personal
influence from the two-step model?
5. How do Burger Kings’ “Have it your way” jingle, the word
association “1-800-M-A-T-T-R-E-S,” and the Michelin Tire Man
benefit their respective firms?
6. When Toyota and Nissan introduced expensive new models to the
marketplace, what strategy did they use to link their cars with
other prestigious brands? On what perceptual model did they base
their decision?
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